About Rubuyath Bahar

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I’m Rubuyath Bahar, Chief Executive Officer and Vice President of REP Outdoor Group, where I lead the strategic vision and long-term growth of a dynamic portfolio of outdoor products and brands. Based in St. Charles, Missouri, I focus on building sustainable value through thoughtful leadership and disciplined execution.

With decades of experience across business development, operations, and international strategy, I have steered complex initiatives that expand market reach, strengthen brand equity, and improve operational performance. My work centers on blending data-informed decision-making with practical leadership to seize emerging opportunities in competitive environments.

I am passionate about:

• Strategic leadership — aligning teams and resources around clear vision and outcomes.
   
• Business development — forging relationships and partnerships that create long-term growth.
   
• Operational excellence — optimizing systems and supply chains to drive efficiency and responsiveness.
   
• Technology and analytics — using modern tools to generate insight, predict trends, and support smarter decisions.

As CEO and Vice President at REP Outdoor Group, I oversee the strategic direction of a multi-brand company known for innovation in the outdoor products industry. I’ve led initiatives in new market expansion, enhanced distribution strategies, and product diversification, always with a focus on sustainable growth and long-term brand strength. 

My leadership approach balances analytical rigor with practical execution — ensuring that strategy translates into results. Across disciplines from supply chain optimization to high-level market planning, I strive to build teams and systems poised for future success.

I believe effective leadership combines a clear vision with disciplined measurement. Whether navigating international operations, refining sales channels, or guiding cross-functional teams, my priority is to deliver clarity — of purpose, of expectations, and of outcomes — so individuals and organizations can perform at their highest potential.

Learn more about my professional background on LinkedIn